Starting a successful carpet cleaning business requires careful planning and thought. Without experience it’s easy to make critical mistakes that will cause problems with your business later on.
First of all you need to make sure you enjoy doing the work. If you have no experience cleaning carpets then it would be a wise decision to work for a carpet cleaning company to learn the trade and most importantly find out if the business is even right for you.
The next thing to consider is creating a solid, detailed business plan. A business plan will help make you aware of every aspect of your business such as marketing, financial forecasts, management, cash flow, etc. If you plan on applying for a loan from a bank then they will require a business plan.
If you have never created a business plan before it may seem daunting. Fortunately, there are many resources available to help you with this process and teach you how to create a business plan properly.
Next you should consider what type of equipment you will need or are able to afford. Do you want to buy a heavy duty truck mount machine or a less expensive portable? A truck mount machine will enable you to clean twice as fast as a portable but will require a van or trailer to transport. A portable machine will not look as professional to residential customers as a truck mount machine. Are you planning on doing more residential work or commercial? Make sure you will be able to handle larger jobs with the equipment you are considering purchasing.
There are hundreds of different makes and models of carpet cleaning machines available. Make sure you do the proper research to determine what machine will best suit your needs and which one proves to be the best performing.
Lastly you need to have an effective marketing plan in place. If you created a business plan, you should already have a strategy in place on how you are going to market your business. You need a website so you can advertise online and help to establish credibility with your customers. There are many free places to advertise online which can bring in customers daily. More people are searching for carpet cleaning businesses online than ever before. The yellow pages will eventually become obsolete as more people use the Internet through their cellular phones and broadband wireless connections become increasingly popular.
You should set aside funds for business cards and professional looking flyers. You should be prepared to spend a lot of time marketing your business and building an initial client base. If you have a solid marketing strategy you will see immediate results and be well on your way to owning a successful carpet cleaning business.