Why Website Design Matters for Your Business

You may be wondering if you really need help for updating the current website of your company. It may be looking outdated in comparison to competitors’ sites, but how does a compelling, believable design matter? You make a few half-hearted attempts to look for a designing company to give a facelift to your website, though you may not be really sure that a fresh design will get you additional business. Irrespective of your cynicism, there is a lot of evidence that demonstrates that a competently designed website results in bringing more visitors, and improves the users’ experience, leading to an exponential enhancement of your business. You may marvel at the idea of a website design contributing to the success of your business, but there are a number of reasons for a well made website to draw your potential customers and prompt them to communicate with you. So, what makes a website so pulling? Here are the main components which a good web designer never loses sight of while designing any website:


Perhaps the most significant feature of any website is the navigation. Navigation can make or mar a website, and this is particularly valid for forceful websites containing a large number of pages. Website navigation normally comprises of a navigation bar that distinguishes the pages of any website. A site providing a good navigation is easy to locate and understand, thus facilitating the travel through the entire site quickly.

Brand Consistency

Should you have a business logo which is often included in your office stationery like letterheads, business cards and catalogues etc, the designer should ensure to incorporate the same logo in the design of your website without making any major changes whatsoever. It’s imperative for your clients to be acquainted with your brand through all types of communications.

Reading Patterns and SEO

Usually, people feel comfortable reading web pages in the manner they read books, from the top down to the foot, left to right. This fact is considered by web designers while designing sites. A number of designers ensure taking measures to provide the most significant information in the top left hand column. This facilitates an effective delivery of message to the visitors, comprising of prospective or current clients. But many people may not be aware that the positioning of vital information in these parts of the website can also enhance SEO. The incorporation of keywords relevant to your business in the HTML code allows search engines like Bing and Google to crawl your website with no trouble, and thus improve your search engine placement, enhancing the visibility of your website on the Internet.

Designing a website is an excellent way of creating an easily accessible and comprehensible environment for Internet users to visit for getting useful tips and top class practices. A professionally designed and administered website prompts the customers to keep coming back to it for doing more business with you.

Source by Karina Popa

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